Sterling Sports Car Company for Sale 4


Hey Everyone. I may have posted this last year but I figured I would do it again as an update. The Sterling Sports Car Company for Sale . As most of you know the Sterling is an Icon in the kit car industry. The Car has been around for about as long as I have been alive and has been marketed by a few companies over those years. It was also sold in other companies under names like the NOVA, and Eureka to name a few.

Sterling Sports Car Company for Sale

From what I understand David Aliberti has been trying to sell the Sterling Sports Car Company for some time. Last year another website mentioned the company was for sale at $139,000 asking price. This is about in line with a few tips I had gotten about the sale and the price.

From what I understand that the sale includes the main body molds, interior molds, misc hardware, wiring, tubular chassis, and engineering plans for manufacturing. Also included is a list of current global customers, as well as a list of potential customers. They say they ship parts all over the world but I do not know to what extent.

While I like the Sterling my feelings towards this sale are quite a bit like I felt with the sale of the Valkyrie molds. I personally do not think taking an old and outdated kit car company and attempting to make it a viable business is reasonable. If it was everyone would be doing it…..SUCCESSFULLY !!!

Before anyone chimes in I do understand that certain parts such as the windshield for the Sterling is a specialized item and finding them is not easy. I get that there can be a potential to sell new parts for old sterlings, novas, etc.The real question is how many people are buying a new sterling/chassis at a $15-$20k price tag(same with the Valkyrie) when an unfinished project can be had on craigslist for much less.

I think this could be a good addition to an existing fiberglass or aftermarket parts business at the right price. But what price is that? I have no idea how much revenue the current operator is making so I wont just say “its not worth the asking price” It very well could be making enough money a year to justify the asking price. But then again it could be making next to nothing.

I just noticed their website is not longer functional and just points to another business that Dave owns. Seems to me if you are attempting to sell the business you would at least keep the website active. I cant think of any other way a potential customer would reach them today. ***The website is back up and functioning as it was***

Lets see your comments below on the Sterling Sports Car Company for Sale

 


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4 thoughts on “Sterling Sports Car Company for Sale

  • craig

    Man,

    I agree totally with your comments. I would also like to add a few more myself.

    I have owned three of these myself; or to be more precise, I owned two Purvis Eurekas and one Scorpion (in New Zealand). I currently own two.

    I truly love these cars, and the original design from the UK.

    However, I have many issues at the price of the business.

    Firstly, (and minorly) the last time I tried the main website it seemed to be fine. Not sure about right now.

    Secondly, The price for the business is waaay too high. I know the Australian business (the Eureka) was for sale for many years for $50,000 AUD. The NZ business was for sale for much less, many years ago.

    Thirdly, the price for the body and chassis are way too high. If you go to factory five, they can offer a body and chassis for the 818 roadster for around 10 grand. The total cost to finish a car is around 25 grans, including buying donor car. That is much less than the cost of the Sterling body and chassis kit alone! The prices are f___ing ridiculous.

    Finally, the boy styling is old, and aged. The swoopy style is cool, and I love it, but the area around the wheels and other areas are out of date. I also want to see a body kit options but it seems the company just wants to churn out old designs.

    Also, the company seems to want to get new investors for a new model sterling (according to my last view of their site) so not sure how this fits into the selling of everything

    Anyway, that is my rant. I want to thank you for your wonderful site, the source of many pleasant viewing hours.

    • Donnie Post author

      Thanks for the comment. You are correct in everything you said. I have seen molds for “Former” kit car companies come up for sale for years. The sellers always seem to use lines like “Rare” “Would make great electric vehicle” etc. The fact is they made a lot of Sterlings, Fiberfab Cars, CMC cars, Bradleys, and so on. There are so many of them out there still in various states of completion.

      Lets take the Fiberfab Valkyrie for a minute. Years ago when people found a set of valkyrie molds and Dan bough them Im sure he really thought he would be able to make a profitable business out of it. 10 or so years later he was looking for a buyer for over $150k . The molds and everything else he had ended up sold for MUCH MUCH less last year. Now the new owner has done nothing to update the website or even advertise . But for the average person what would make them spend $17,000 for a chassis and body when I can go on craigslist and there are 2 or 3 avenger/valkyrie projects on tube chassis for sale at a reasonable price? There are usually a few really nice examples of complete ones as well for MUCH less than the $17,000 they sell the “New” chassis and body for.

      With all that being said I will maintain that the vintage “kit car” market has to small of a market for complete cars. The market lies in being able to manage an inventory of parts to keep the old ones that are out there going. From doors, windows, windshields, etc. This does for any of the above manufactures.