Hey Everyone. I may have posted this last year but I figured I would do it again as an update. The Sterling Sports Car Company for Sale . As most of you know the Sterling is an Icon in the kit car industry. The Car has been around for about as long as I have been alive and has been marketed by a few companies over those years. It was also sold in other companies under names like the NOVA, and Eureka to name a few.
Sterling Sports Car Company for Sale
From what I understand David Aliberti has been trying to sell the Sterling Sports Car Company for some time. Last year another website mentioned the company was for sale at $139,000 asking price. This is about in line with a few tips I had gotten about the sale and the price.
From what I understand that the sale includes the main body molds, interior molds, misc hardware, wiring, tubular chassis, and engineering plans for manufacturing. Also included is a list of current global customers, as well as a list of potential customers. They say they ship parts all over the world but I do not know to what extent.
While I like the Sterling my feelings towards this sale are quite a bit like I felt with the sale of the Valkyrie molds. I personally do not think taking an old and outdated kit car company and attempting to make it a viable business is reasonable. If it was everyone would be doing it…..SUCCESSFULLY !!!
Before anyone chimes in I do understand that certain parts such as the windshield for the Sterling is a specialized item and finding them is not easy. I get that there can be a potential to sell new parts for old sterlings, novas, etc.The real question is how many people are buying a new sterling/chassis at a $15-$20k price tag(same with the Valkyrie) when an unfinished project can be had on craigslist for much less.
I think this could be a good addition to an existing fiberglass or aftermarket parts business at the right price. But what price is that? I have no idea how much revenue the current operator is making so I wont just say “its not worth the asking price” It very well could be making enough money a year to justify the asking price. But then again it could be making next to nothing.
I just noticed their website is not longer functional and just points to another business that Dave owns. Seems to me if you are attempting to sell the business you would at least keep the website active. I cant think of any other way a potential customer would reach them today. ***The website is back up and functioning as it was***
Lets see your comments below on the Sterling Sports Car Company for Sale